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You have to manage your money to make money. That’s a golden rule of growing your business. Instead of overspending on your day-to-day operations, think about how you can cut those business expenses without losing market share.
Social Marketing Is Your Friend
Every business should embrace social marketing. This form of advertising and information exchange is as important as the Industrial Revolution was to the early 20th Century. In order to be good at it, you have to do it on the go. The stuff worth tweeting or posting to your Facebook page needs to be shared fast. Therefore, smartphones are a necessary part of your business expenses. If you want to avoid long-term plans, go with prepaid phones. It makes budgeting easy to manage.
Open Source Saves Money
As you set up your office, you can download open source software for free that is just as hardy and versatile as proprietary products. Look into Open Office for your office suite. Joomla is a good website design and management software. Zimbra is an open source email client that will work on your smart phones and your desk tops.
Rent When You Can
Finally, there are those office tools you just have to have; like a copy machine. Rent them. Don’t buy them. Technology is moving so quickly that it makes more sense to rent the expensive stuff. Also make sure it comes with repair and maintenance support. This keeps the product in operating condition at a manageable price, and it also gives you the option to stay current with today’s business technology.
